At Estic-Maillot, we make every effort to protect your bottle labels, whether you are in the cosmetics, spirits, or wine industry. Preserving the label is one of the central functions of our cardboard dividers and separators, as several studies have shown that the appearance of the label influences consumers’ purchasing intentions. For instance, a study titled “Neuromarketing meets the art of labelling. How papers and finishing on labels affect wine buying decisions,” published in the V&S News journal, demonstrates how the appearance of wine labels influences purchasing decisions. In this study, Italian researchers Giulia Songa and Andrea Ciceri show that “matte, textured, and uncoated papers are perceived as elegant and associated with premium wines.”
Embellishments, such as hot stamping, contribute to a “luxury” positioning. The study’s findings “show that specific papers and embellishments can be used to enhance label performance, thereby increasing shelf visibility and consumers’ willingness to choose higher-end wines.” Although this study focuses on wine labels, numerous studies in other industries also demonstrate the influence of label perception on consumers’ purchasing habits.
This is why at Estic-Maillot, we design dividers that ensure optimal protection of your labels, whether they are applied manually or automatically. For the most fragile labels, we even recommend materials with anti-abrasive properties, such as recycled honeycomb cardboard with double PE (Polypropylene) surfaces, for example.
If you want to protect your bottle labels, regardless of your industry, contact us as soon as possible. We will develop a solution and send you a quote within 24 hours.