Cardboard Point-of-Sale Displays (POS)
Cardboard point-of-sale displays (POS) play a crucial role in promoting products and services. Among the materials used for manufacturing POS displays, corrugated board stands out significantly. In this article, we will explore various aspects of litho-laminated POS displays, focusing on their definition, applications, available types, and the advantages they offer compared to other materials.
I. What are Cardboard POS Displays?
Cardboard point-of-sale displays (POS) are advertising structures used in retail spaces to attract consumers’ attention to a specific product or offer. They can take different forms such as counter displays, floor displays, hanging displays, and more. They can be made from single-wall corrugated board, double-wall corrugated board, or even honeycomb paperboard, depending on the desired mechanical characteristics. Printing is typically done using offset printing for medium and large quantities, or digital inkjet printing for small runs or customization. Cardboard is a commonly used material for manufacturing POS displays due to its versatility, lightweight nature, and ease of customization.
II. Applications and Target Markets
Cardboard POS displays are widely used in various industries such as food, beverages, cosmetics, electronics, toys, and more. They are used in supermarkets, shopping malls, trade shows, commercial fairs, and other retail points. Cardboard POS displays provide a unique opportunity to make products more attractive, increase brand visibility, and encourage impulse purchases.
III. Different Types of Cardboard POS Displays
- Counter Displays: These cardboard POS displays are designed to be placed on checkout counters or limited spaces. They are ideal for promoting small-sized products or last-minute special offers.
- Floor Displays: These cardboard POS displays are designed to be placed on the floor, offering maximum visibility. They can take the form of freestanding displays or larger modular displays, allowing multiple products to be showcased together.
- Hanging Displays: These cardboard POS displays are suspended from the ceiling or special structures, attracting consumers’ attention from a distance. They are particularly effective in crowded retail spaces where floor space is limited.
IV. Advantages of Cardboard POS Displays
- Eco-Friendly: Cardboard POS displays are made from renewable raw materials and are recyclable. They contribute to reducing carbon footprint and promoting sustainable development.
- Cost-Effective: Cardboard is an affordable material, making it an economical option for manufacturing POS displays. Additionally, it is lightweight, which reduces transportation costs and facilitates installation.
- Customizable: Cardboard offers great flexibility in terms of design and customization. Cardboard POS displays can be printed with attractive graphics, vibrant colors, and impactful promotional messages, thereby strengthening brand image and attracting consumers’ attention.
- Easy Assembly: Cardboard POS displays are typically delivered as pre-cut kits, making them easy to assemble. They do not require special tools for installation, saving time and resources when setting up at the point of sale.
Cardboard POS displays offer an attractive, cost-effective, and environmentally friendly solution for promoting products and services at retail locations. Their versatility, adaptability, and ease of customization make them an increasingly popular choice among retailers and brands. By opting for cardboard POS displays, businesses can capture consumers’ attention, enhance their brand image, and contribute to environmental sustainability. With a wide range of applications and available types, cardboard POS displays emerge as an effective option for optimizing sales and promoting products at the point of sale.