What is a cardboard countertop display?
A cardboard countertop display is a promotional support specifically designed to be placed on the countertops of retail stores. Its purpose is to attract the attention of consumers and encourage them to purchase a specific product. Cardboard countertop displays come in various shapes and sizes, tailored to the limited space available on countertops.
Characteristics of cardboard countertop displays:
Cardboard countertop displays have several characteristics that distinguish them from other types of displays:
- Size and format adapted to countertop spaces: Cardboard countertop displays are designed to fit the restricted spaces of retail countertops. Their compact size and clever format allow brands to maximize visibility while optimizing the use of available space.
- Highlighting small-sized products: Cardboard countertop displays are particularly suitable for promoting small-sized products such as samples, accessories, or beauty products. They provide an attractive platform to showcase these products in an enticing way and encourage consumers to try or purchase them.
- Flexibility and ease of setup: Cardboard countertop displays are generally lightweight and easy to handle. They can be quickly assembled and installed on countertops, making them convenient for in-store sales teams. Moreover, their flexibility allows brands to customize them according to their specific needs.
Industries that use cardboard countertop displays:
A wide range of industries take advantage of the benefits offered by cardboard countertop displays to promote their products and boost sales. Here are a few examples of industries that commonly use these displays:
- Food and beverage sector: Food brands use cardboard countertop displays to showcase new products, offer tastings, or promote special offers. These displays effectively highlight snacks, beverages, or fresh products, capturing customers’ attention during impulse purchases.
- Cosmetics and beauty sector: Cardboard countertop displays are widely used in the cosmetics and beauty industry to present perfume samples, skincare products, or makeup. They provide an appealing visual experience and allow customers to test products before making a purchase.
- Health and pharmaceutical products sector: In pharmacies and specialized stores, cardboard countertop displays are used to showcase health products such as dietary supplements, over-the-counter medications, or medical devices. These displays raise customers’ awareness of product benefits and encourage purchases.
- Stationery and office supplies sector: Stationery and office supply brands use cardboard countertop displays to present pens, notepads, staplers, and other office items. These displays create an attractive visual impact on countertops, enticing customers to consider additional purchases or discover new products.
Manufacturing techniques for cardboard countertop displays:
The manufacturing process of cardboard countertop displays involves several specialized steps and techniques. Here is an overview of the main stages of the manufacturing process:
- Offset or inkjet printing: Printing is a crucial step in the production of cardboard countertop displays. Two commonly used methods are offset printing and inkjet printing. Offset printing offers superior image quality and is suitable for large production runs, while inkjet printing is more suitable for small runs and allows for more extensive customization of displays.
- Types of cardboard used: Cardboard countertop displays can be made from different types of cardboard, such as solid board and corrugated cardboard (also called litho-lamination). Corrugated board is used when the display needs to be very sturdy, for example, when promoting heavy products.
- Cutting and folding processes: Once printed, the cardboard undergoes cutting and folding operations to achieve the desired shape and structure for the countertop display. Cutting is done using a die-cutting machine for large production runs and a plotter for small runs. The assembly is systematically done using a plotter.
- Finishing options: Cardboard countertop displays can benefit from various finishing options to enhance their aesthetics and durability. This may include the application of matte/gloss varnish, spot UV, embossing, hot stamping, or lamination to add a touch of shine.
Advantages of cardboard countertop displays:
Cardboard countertop displays offer numerous advantages compared to other materials used in display manufacturing. Here are some of these advantages:
- Environmentally friendly and recyclable: Cardboard is an environmentally friendly material as it is made from recycled fibers and can be recycled itself after use. Cardboard countertop displays contribute to reducing the environmental impact compared to non-recyclable materials.
- Affordable cost: Compared to materials such as plastic, metal, or wood, cardboard is a more cost-effective option. Its production and processing are generally less expensive, allowing brands to create attractive countertop displays without excessive costs.
- Lightweight and easy to transport: Cardboard countertop displays are lightweight, making them easy to transport and install in different retail locations. Brands can easily move them to adapt to their needs and quickly install them on countertops. They are also easy to dispose of.
- Customizability: Digital inkjet printing offers great flexibility in terms of design and customization. Cardboard countertop displays can be printed with specific patterns, images, and messages to attract customers’ attention and reinforce the brand’s identity.
- Sufficient strength and durability: Although cardboard may appear fragile, cardboard countertop displays are designed to be sturdy and durable. The use of corrugated cardboard or solid board provides sufficient strength to support the weight of the displayed products. Additionally, various finishing options can be applied to enhance the durability and resistance to wear and tear.
Overall, cardboard countertop displays serve as effective marketing tools for brands to showcase their products, increase visibility, and drive sales. They offer a cost-effective and environmentally friendly solution while providing flexibility in design and customization.